September Xbox sales soar on price cut
Seattle PI | at | by Mike
Unit sales of the Xbox 360 soared 78 percent last month, driven by Microsoft's decision to slash the price of the video game console in early September ahead of the crucial holiday shopping season.
For the month, sales of the Xbox 360 continued to lag those of the Nintendo Wii, although they soundly beat Sony's PlayStation 3, which Microsoft considers to be its more direct competitor.
Michael Pachter, an analyst at Wedbush Morgan Securities in Los Angeles, said Microsoft's price cut has put the Xbox 360 in a strong position heading into the holiday season, which typically accounts for the majority of yearly console sales.