Pants by Lagerfeld, shirt by Microsoft
C|Net | at | by Mike
Will we soon be calling Microsoft a "fashion giant" in addition to a "software giant"? OK, that's probably stretching it, but the company is launching a new line of graphic T-shirts called "Softwear by Microsoft." Yep, you read that right. Microsoft is getting into the clothing business.
AdvertisingAge tells us the line is meant to evoke the '80s, a seminal time in the history of PCs. As such, the shirts will feature designs including retro MS-DOS fonts and a mugshot of a young Bill Gates. Just pair them with acid-washed jeans and a Swatch watch and get out the floppy disks! Ad agency Crispin Porter & Bogusky is behind the shirts, which are expected to hit select stores on December 15. Rapper Common, who also came of age in the '80s, will be a celeb spokesman for Softwear, and contributed designs, as well.