Microsoft lands big names for mobile app store

InternetNews | at | by Mike

Microsoft has signed up multiple software partners for its upcoming mobile phone software marketplace, including Web music service Pandora, game publisher Electronic Arts and social site Facebook.

The software company said on Tuesday it plans to discuss those partnerships and conduct demonstrations of the software store -- set to launch later this year -- at the CTIA wireless showcase in Las Vegas this week.

Apple started the trend for mobile phone application stores last summer and its offerings from third- party developers of software, ranging from the practical to the whimsical, have helped boost iPhone sales.