Windows 7's boring launch, just as Microsoft planned it
PC World | at | by Mike
There have been times when Microsoft launching a new operating system was a big deal. Yesterday was not one of them. And that's how Microsoft wanted it. I know people will disagree, citing the apparent effort Microsoft put into those dopey launch parties and other consumer promotions, but the difficulty of upgrading from XP to Windows 7 makes it a difficult sell. There was no real excitement, no real surprises at the Windows 7 launch yesterday in New York. And that's OK.
For consumers and many small businesses, Windows 7 is the operating system that will come on their next PC. Will the new OS convince customers to upgrade to new hardware for the holidays? Will it uncork pent-up demand?