Microsoft promotes 'New Efficiency' at TechEd Europe
MS-Watch | at | by Mike
Microsoft's TechEd Europe conference, being held Nov. 9 to 13, so far has suggested two things: 1) that Microsoft fully intends to extend its "New Efficiency" theme past the Windows 7 launch, and 2) that some creative types within the company are being allowed to run totally rampant.
In a keynote address launching the conference in Berlin, Microsoft Business Division President Stephen Elop built on CEO Steve Ballmer's line from before the Windows 7 launch in suggesting that companies would achieve growth from innovation, as part of what the company is trying to brand "the new efficiency."