CES 2010 to kick off amidst Apple frenzy
WinInfo | at | by Mike
Tonight, I'll be flying to Las Vegas for the 2010 Consumer Electronics Show (CES), the largest trade show in North America with more than 120,000 attendees and the on-site presence of most of the top electronics and PC companies from around the globe. But there's one obvious holdout--iPhone and iPod maker Apple--from this otherwise hugely important show. And the company's shadow is again casting a pall over the proceedings.
What makes this year's CES odd, however, is that Apple isn't even holding its own Macworld Expo event at roughly the same time, as it has for many years. (Macworld organizer IDG is still putting on the show, but Apple isn't attending or presenting, which one has to assume spells the end of that little drama.) For years, Apple's less-well-attended show generated more buzz than CES did, a feat of marketing showmanship that's still hard to explain. And this year, Apple is doing it again--the buzz, not the show.