Zune HD price cuts a promotion, says Microsoft

MS-Watch | at | by Mike

Microsoft updated me on the whole Zune price-reduction news from yesterday. Just to recap: The Zune HD 16GB and Zune HD 32GB were both $20 off on the online Microsoft store, with the devices also receiving stiff discounts on other retailer sites such as Amazon.com. There was debate online about whether the discounts were a totally innocuous occurrence, or if it was a deliberate price reduction ahead of a tech refresh.

"The current prices for Zune HD on ZuneOriginals.net are available for a limited time," a Microsoft spokesperson wrote. "It also appears that some online retailers are offering additional promotions and price cuts on Zune HD devices. We have not lowered the ESRP for Zune HD."