Microsoft and Yahoo cleared for search and advertising deal
MS-Watch | at | by Mike
Microsoft and Yahoo apparently received clearance from both the European Commission--that's the EU's antitrust regulatory body--and the U.S. Department of Justice to complete their proposed search and advertising deal.
The 10-year agreement will see Microsoft taking over Yahoo's algorithmic and paid search platforms, while Yahoo handles sales-relationship duties for a substantial segment of both companies' online search advertisers (specifically, high-volume advertisers, SEO and SEM agencies, and resellers; Microsoft will apparently handle self-service advertisers). In other words, Bing will become Yahoo's underlying search engine, although Yahoo will continue to offer its own branded content and applications.