Microsoft CEO Steve Ballmer is excited about his company's Bing search engine and its aggressive search strategy. But it can be hard to measure that enthusiasm since he's almost always in sales mode when talking about anything related to Microsoft.
So it's worth taking note when Ballmer restrains himself, as he did occasionally during a Q&A keynote here at the Search Marketing Expo here Tuesday morning.
For example, when asked about the success and future of the Bing Cashback program, Ballmer was guardedly optimistic. Cashback rewards registered users when they buy certain items found using the Bing search engine.