Microsoft hopes Bing users pick up the tab
C|Net | at | by Mike
When it released Bing last year, Microsoft hoped that users would be willing to click on a host of additional options presented in a column along the left side of Bing search results.
It turns out, though that disappointingly few users clicked on the added options. The low click rate meant that some of the pages that Microsoft invested the most in--topic pages, articles, and custom data feeds--were being overlooked by lots of users.
Aiming to try to get more attention for its special pages, Microsoft is testing a new look that will add a series of tabs in the center of its Bing results pages, prominently identifying when there are additional types of content.