Microsoft verifies, updates "XP Reloaded" plans
WinNetMag | at | by Mike
Various Microsoft representatives verified this week that "XP Reloaded" will be a marketing campaign aimed at rejuvenating consumer excitement in Windows XP, a product that has evolved dramatically since its initial release in October 2001. Set to run from October to December 2004, XP Reloaded will focus on new XP versions such as Windows XP Media Center Edition 2005 and Windows XP Tablet PC Edition 2005, as well as various product updates that will ship in late summer/early fall, including XP Service Pack 2 (SP2) and the next major version of Windows Media Center, and add-on products like Portable Media Centers and Media Center Extenders. What's changed is that Microsoft originally planned to have separate marketing campaigns for XP SP2 and XP Reloaded; now SP2 will be marketed as part of the XP Reloaded campaign.