Microsoft from 'Big Brother' to 'Big Buddy'
MS-Watch | at | by Mike
The company is counting on a raft of new community-building tools and technologies to help boost customer satisfaction. What more could Microsoft ask for? It has market share, cash reserves and brand recognition that most competitors could only dream of. But one prize still eludes the Redmond software giant: better customer-satisfaction ratings. To tighten its bonds with users, Microsoft is spinning new tools and initiatives designed to foster a sense of community among Windows-based IT professionals.