Microsoft looks to more personalized IM
InfoWorld | at | by Mike
Microsoft plans to deliver a new version of its popular MSN Messenger client by mid-2005 that will let users create a more customized instant messaging (IM) experience, the company said last week.
Aside from the user experience, MSN Messenger also has to bring in more money, the company said. Microsoft has yet to really tap the online advertising opportunities in the client, Yusuf Mehdi, corporate vice president of Microsoft's MSN Information Services & Merchant Platform division, said last week at a meeting with financial analysts at Microsoft headquarters in Redmond, Washington.