MSN ad growth outside U.S. budgeted at 47%
Seattle PI | at | by Mike
Microsoft's MSN Internet unit is budgeting for 47 percent growth in advertising outside the United States next financial year as it expands in countries such as China.
MSN, which runs the Hotmail e-mail service, posted its first profit in the 2004 fiscal year and has been increasing ad sales by about 50 percent "over the past few years," Dobson said. That pace of growth is unlikely to slow over the next five years, he said, because the Internet gets about 4 percent of ad spending compared with 20 percent of consumer viewing time.