Ad links coming to MSN search results

Microsoft hopes to quadruple Internet advertising sales within three years using technology that links ad purchases among online products, including MSN search and Xbox games.

Microsoft, which trails rivals Google Inc. and Yahoo! Inc. in Internet ad sales, is testing software called adCenter that will sell and display promotional links next to MSN search results. The software also will be used to sell ads in computer games and on the Microsoft home page, Joanne Bradford, a Microsoft corporate vice president, said in an interview.

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