Apple's market share in the basement: What's next?
WinInfo | at | by Mike
Three recent surveys put Apple Computer's worldwide market share at well under 3 percent, leading analysts to once again ponder the fate of the Cupertino company. How bad is it? Giga Information Group says that Apple has hit a new low of just 2.6 percent market share, but RedSheriff says the figure is 2.2 percent, while OneStat.com says 1.43 percent. These figures have all come in the days since Apple launched its "Switcher" ad campaign, in which real users expound on the alleged simplicity and superiority of the Mac over Windows. But Apple has yet to deliver any figures on Windows switchers, beyond the number of users who visited the Web site, suggesting that the campaign hasn't done much to drive people to the Mac. "Think Different" might have been grammatically challenged, but at least it was cool.